This Week's Historical Theme: Women's Rights
1 May 1963
A significant event throughout the history of women's rights that occurred in May was Gloria Steinem's publication of "A Bunny's Tale". After her brief but shocking time undercover as a Bunny in Manhattan's Playboy Club, feminist writer, Gloria Steinem published the first half of her landmark account, "A Bunny's Tale", in SHOW magazine on 1 May 1963. Steinem was commissioned by SHOW to apply for a job at the Playboy Club under a fake name and document her experience. The servers at the clubs were known as "Bunnies" and were made to wear a highly sexualised bunny uniform trademark of the Playboy brand. Her brilliant exposé stripped back the glamorous facade of Hugh Hefner's Playboy empire at the height of its influence, revealing the strife misogyny and exploitation of young women.
Steinem quickly learned the truth was far removed from the glamorous way in which it was depicted. Bunnies were paid far less than the advertised $200-$300 per week, the club took 50% of the first $30 they made in tips, and they had to comply to a harsh system of demerits which amounted to salary reduction. These demerits could be given for offenses such as refusing to go out with a customer in a rude way, or allowing the cotton tail on the back of their uniforms to get dirty. The Bunnies were also subject to constant harassment by the clientele and in some accounts, were pressured into going out with "Number One keyholders" who were exclusive members of the club. Though Hefner tried to take the exposé in his stride, claiming applications to work the Playboy Club had increased after its publication, it was merely the first of many feminist attacks on the male-centric Playboy lifestyle that exploited and objectified women.
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